Victoria Scarpato Bravo

I’m graduated in Philosophy and did a postgraduate degree in communication strategic planning.

I started in the world of communication in 1994 with a training as creative copy in Saatchi & Saatchi Barcelona and then in McCann Erickson Madrid.

After that I directed my career for the qualitative market research and strategic planning communication in the company Tactica (Research and strategy) from Barcelona as Key Account Manager for 7 years.

Since then I make this work compatible with the teaching of market research and planning in the University Abat Oliba-CEU (UAO-CEU) and Universitat Oberta de Catalunya (UOC), and in different masters in Business Schools.

From 2005 to today, I work by my own as a qualitative market researcher and planner. In this area, I can charge of the whole work or only a part, depending on the needs of the client:

• Client’s briefing reception.
• Realization of the project and budget.
• [Possibility of subcontracting recruiters and facilities: Victoria Scarpato’s Spanish team]
• Discussion guides and stimulus material preparation.
• Moderation (groups: discussion, creative, workshops, concept labs; interviews: IDIs, TDIs, ethnographicals, Business to Business, Bulletin boards online, discussion forums…; observational: coolhunting, mystery shopping, customer journey, touchpoints analysis, desk research, net-nography, second stage analysis, streetwise...)
• [Possibility of subcontracting notes takers, transcriptors, sim interpreters, translaters,…: Victoria Scarpato’s Spanish team]
• Information analysis and Report writing (Strategic documents, Results reports, Top lines / Summary reports, Quali-quanti integration results,...).
• Results presentation in Spanish.

I have experience in most sectors (Food, Pharmacy, Hygiene and beauty, Banking, New technologies, Communication, Political and social, Sports, Editorial, Lottery, Trends,...)I have done work for institutes as Adhoc research Madrid, Rheingold Cologne (Germany), International Research, Instituto Stiga, Avantia Data Service, Block of ideas, Newton 21, Ipsos, Synergic, Rosenthal Research, Psyma-Iberian, Bernard Krief, Etia,... and for brands like Nivea, Vodafone, E-ON, Pantene, Orange, Caixa Catalunya, Colon, Magners, Trident, Iron Mountain, Roche, Celgene, Rovi, Diputació de Barcelona,...

Likewise, I have