VICTOR TIGATI
Inventor, Large scale business owner, and Brand builder in Sri lanka
Victor Tigati
Alias: TSB Victor
Also known as: Thobiyas Segaram Bernard Vasanth Kumaar
Inventor • Entrepreneur • Brand Builder
Legal Gladiator • Nation Builder
Mr. Benard Victor, widely known as TSB Victor, is a rare force in modern entrepreneurship—a visionary innovator with the resolve of a courtroom gladiator and the foresight of a nation builder.
Hailing from Sri Lanka, he has reshaped global conversations around intellectual property, organic innovation, and sustainable economic transformation—standing firm where even corporate giants have prevailed for decades.
The Man Who Stood Alone Against a Giant
In one of the most extraordinary David-versus-Goliath battles in modern intellectual property history, TSB Victor confronted Tata Sons Pvt. Ltd., one of the world’s most powerful conglomerates, represented by Anand & Anand, globally recognized as a leading IP law firm.
With no legal team and no institutional backing, Victor personally defended his domain name, brand identity, and company name—TAATAS—before the WIPO Arbitration and Mediation Center (Case No. D2021-1084).
Against overwhelming odds, he prevailed.
The WIPO Panel dismissed Tata Sons’ complaint in its entirety, confirming Victor’s legitimate rights and finding no evidence of bad faith. This decision marked the first recorded defeat in Tata Sons’ 150-year history in a domain, brand, and company-name dispute—after the conglomerate had successfully shut down 38 other companies worldwide.
TAATAS (PVT) LTD remains the only company Tata Sons could not overcome.
This landmark victory did more than protect a brand; it established TSB Victor as an intellectually formidable individual who refuses to be intimidated by power, scale, or legacy.
Pioneering Inventor of a Civilizational Breakthrough
TSB Victor is the sole inventor of a revolutionary method for producing natural, organic, and chemical-free wine and spirits from Palmyrah fruit flesh—a resource long overlooked despite its abundance.
His invention:
Utilizes 100% natural processes
Is environmentally neutral
Requires no chemicals or artificial additives
Converts an underutilized indigenous resource into a globally competitive product
Industry experts regard this innovation as the first commercially viable breakthrough of its kind since 6000 BCE, redefining how ancient resources can fuel modern, sustainable industries.
The Supreme Brand Architect
Beyond invention, Victor Tigati is a strategic and creative brand builder of rare caliber.
Under his leadership, TAATAS and its sub-brands achieved international visibility through:
Strategic multi-industry diversification
Precision niche positioning in global markets
Digital-first, story-driven brand architecture
From Palmyrah-based organic beverages to heritage-inspired labels such as RAMTO 99, TAATAS brands resonate deeply with modern, health-conscious consumers while honoring cultural authenticity.
Economic Visionary with a USD 5–10 Billion Horizon
Victor Tigatis' vision transcends individual success.
He projects his Palmyrah-based innovation to generate USD 5 billion annually in exports, surpassing Sri Lanka’s tea industry—long regarded as the backbone of the national economy.
According to his valuation framework, the Palmyrah tree has become:
“The most valuable tree in the world,”
with a minimum lifetime value of USD 300,000 per tree.
Nation Builder with Measurable Impact
Victor’s mission is bold and deeply rooted in national development:
to transform Sri Lanka’s Northern and Eastern Provinces into the world’s largest hub for natural and organic wine and spirits.
His impact is already measurable:
USD 1.4 million in foreign exchange earned through Sri Lankan toddy exports
A state-of-the-art production facility valued at over LKR 300 million completed at the Northern Industrial Zone
An additional LKR 10 million invested in commercialization and early-stage production
The next phase targets USD 5–10 billion in annual revenue, positioning Sri Lanka as a global leader in sustainable, organic alcohol production.
International Recognition at the Highest Level
In recognition of his exceptional achievements, Victor Tigati became the only Sri Lankan gentleman to receive an award from His Excellency President Barack Obama at the White House.
This honor followed a rigorous selection process conducted by the United States Embassy in Colombo, marking a rare and prestigious acknowledgment of Sri Lankan excellence on the global stage.
Legacy in the Making
Mr. Benard Victor is not merely building a company—
he is building precedent, industry, and national pride.
From defeating one of the world’s most powerful conglomerates single-handedly, to pioneering a civilization-level organic innovation, Victor Tigati stands as a testament to what courage, intellect, and unyielding belief can achieve.
A man who refused to bow.
An innovator who turned tradition into global opportunity.
A Sri Lankan rewriting world history—one bold step at a time.