Vikas Parihar
managing director, digital communications, and marketing strategy in Nairobi, Kenya
Key expertise- Strategic marketing communication and brand management – rebranding, brand and product launches, mainline campaigns, performance digital media marketing, Marketing campaigns
Hotelier , marketer and reputation management consultant to over 50 brands including hotels around the world including starwoods, Lemon Tree Hotels, Mercedes Benz India, UTV and many more including travel and tourism companies, e commerce and Technology brands generating Millions in revenues for clients.
As a Vice President for strategy and business development at Internet Moguls I am responsible for handling various functions directly like sales, business development, marketing services, strategy and planning along with the overall growth of the organization in Digital media marketing and consulting domain focused on hospitality, travel, tourism and airlines. The roles includes process and quality enhancement in line with investor relations along with revenue and expense forecasting.
Headed a team of 100 + team members in Vancouver, Dubai ,Delhi & Mumbai with trained and recognized experts in the field of search engine optimisation, ppc campaigns, social media optimisations and online reputation management including trip advisor marketing and business listings.
Worked with over 300 brands online and offline and delivered successful winning ROI.
Worked closely with Google and Yahoo teams in India to learn and implement latest online marketing strategies to deliver results for client campaigns.
Creating domestic and international partnerships with hotel industry technology suppliers to develop synergies for their sales efforts.
Specialist recruitment in revenue management, emarketing and distribution marketing for the Hospitality, Travel and Leisure sectors.
I have had the privilege of working with a variety of clients ranging from Luxury Hotels like Sofitel Luxury Hotels, Oakwood Hotels, Lemon Tree Hotels, The Lalit hotels, The Leela Palaces Hotels and Resorts to insurance giants like TATA AIG, automobile icon Mercedes Benz, UTV, PTC networks, Thai airways as well as interactive media powerhouse like Hinduja Interactive.
My key role was to work with executives and determine the marketing goals and objectives of the company. Further, I had to develop plans and make strategies that promote the growth of the company.