I’m a passionate brand and business development leader with over 25 years of experience in the cycling and outdoor sports industry across both Europe and North America.

I bring a global perspective shaped by dual citizenship (French and Canadian) and a career that spans continents. From launching innovative retail and e-commerce strategies in France to managing multi-channel operations and teams in British Columbia, I thrive at the intersection of local insight and international scale.

Currently based in Squamish, BC, I lead the Canadian branch of a renowned bike brand, overseeing everything from marketing and customer experience to logistics and IT. I’m known for building strong, cross-functional teams and for driving growth through clear strategy and hands-on leadership.

Throughout my journey, I’ve been a territory manager, business consultant, product expert, and logistics lead, always with the same energy, adaptability, and commitment to excellence.

When I’m not working, you’ll find me outdoors, skiing, biking, or trail running, recharging and staying connected to the lifestyle that inspires my work.

Let’s connect if you’re into bikes, bold ideas, global strategy or if you just want to swap trail recommendations.

Feel free to reach out, I’m always open to a good conversation.