Vinay Kumar

He is an entrepreneur, Author, Marketing Manager, a Coder, Designer, an Analyst, a Teacher and a Research Student. He loves exploring himself, like 'being an Author of two novels at the age of 19', 'being a successful Marketing Manager at the age of 20' and 'Winning an Excellence award for his work on Refrigeration system', being a founder of three startups at the age of 22 besides being a full time student from IIT-Bombay and yet to be graduated.

Being an Author, he know the world of the publishers, writers & artists. When we consider about the innovation in every domain, Books are the domain which haven't seen the innovation in a way what it has to be. They moved from print to digital and digital to apps in 2009. But after that, there is hardly any innovation in this field. Artists are entrepreneurs. They challenge the world with their thoughts and creates products. But they were screwed in execution. His startup, redefines the publishing format, introduced multi-revenue models and the only start up which cares about the design and the flexibility in a best way for the artists.

He worked as a Marketing Manager & as a consultant for a start ups for more than 18 months specializing in digital marketing. He talks a lot about digital marketing, as a $100 billion dollar industry and how only Google is exploiting it. Most of the marketing agencies & advertisers work by showing up 'Numbers & charts'. They never thought about innovation or technology. And only Google is doing it and saying that 'this is the only way to do digital marketing'.

He believes there are lot more targeting methods but not just CPC, CPM or CPA actions. No one knew about these when they are introduced. And no one introduced new one's as they are not able to create innovation in 'targeting model'. His start up aiming to create new technologies, new targeting methods in defining the innovation in digital marketing.