Vince Arezzi

I’m Vince Arezzi, a strategic marketing and growth executive with experience leading integrated marketing, digital engagement, lifecycle marketing, and analytics initiatives across higher education and EdTech environments.

Currently, I serve as Vice President of Strategic Performance Marketing at the American College of Education, where I lead digital acquisition, web strategy, lifecycle marketing, and analytics initiatives supporting scalable enrollment growth and organizational visibility. My work focuses on aligning marketing strategy, digital engagement, analytics, and operational execution to drive measurable business outcomes.

Across my career, I’ve operated at the intersection of strategy, growth, and organizational transformation—building modern marketing capabilities, leading cross-functional teams, and helping organizations evolve their approach to digital engagement, customer acquisition, lifecycle communication, and marketing operations.

Prior to my current role, I held senior leadership positions within the EdTech sector, overseeing marketing, customer experience, and account management functions while supporting sustained organizational growth and long-term customer engagement across B2B and B2C environments.

I’m drawn toward roles where marketing serves as a strategic growth driver—connecting brand, digital strategy, analytics, customer experience, and operational execution to broader organizational objectives.

Core focus areas include:

• Strategic marketing and growth leadership
• Digital engagement and customer acquisition
• Lifecycle marketing and marketing automation
• Marketing analytics, attribution, and optimization
• Cross-functional leadership and organizational transformation
• Enrollment growth and customer engagement strategy