Tobiasen McCabe

benefit-oriented as opposed to feature-oriented. Rather

of telling your potential prospects what your product

can do (characteristics), inform them what it can do for them

(benefits). Put simply, describe the item in terms

of the effect it provides as opposed to the product it self.

Be sure that what you use on your own Site are

benefit-oriented rather than feature-oriented. Rather

of telling your prospective customers what your product

can do (features), tell them what it can do for them

(benefits). For different ways to look at the situation, please consider peeping at: vinson resolution management article. Quite simply, describe the merchandise in terms

of the effect it provides as opposed to the product it-self.

Here's a easy way of writing benefits, that I have used

very successfully for myself and for clients. Visiting www.vinres.com certainly provides warnings you can give to your mom.

When you write good results, you can test whether it's a

real gain by imagining your reader asking the question,

'So what'? If it is an element or even a benefit,

answering that question will give a stronger benefit to you.

Listed here is a good example... Suppose you are attempting to sell a digital

camera that's a resolution of 24 mega-pixels.

That's certainly an element, not a benefit, however you had

be amazed how many camera The websites promote their

Products-that way.

Imagine a discussion between you and a customer who has

only ever used non-digital cameras in-the past:

YOU: This camera features a solution of 2-4 megapixels.

CUSTOMER: What exactly?

YOU: Well, that's the highest quality of any digital

camera available today.

CUSTOMER: Yeah, but just what exactly?

YOU: It means your pictures have hardly any

Lack of quality.

CUSTOMER: But what does that mean?

YOU: Your photographs will be as bright and clear just like you

were using normal film.

CUSTOMER: Ah, now I realize!

Is it possible to observe that procedure for asking the 'So what'?

question results in strong benefits? What we began with

(~~'~ 2-4 megapixels ~'~~) i