Viorel Mocanu

I'm an Experience Designer. I architect, design and build experiences. Not applications, not websites, not landing pages... experiences. That's because my partners have something to share, to give to the world, and the only real, noticeable way to do that is by creating an experience. I've learned that everything that happens online can be summed up to a single powerful word: communication. And I've become an expert in helping people communicate, by specializing in three areas:

  1. Information Architecture — analyzing user needs and behaviors, developing organization systems, labeling systems, navigation systems, search systems, thesauri and wireframes.
  2. Design — documenting trends and best practices, designing attractive mechanisms, pages and whole application systems, with an emphasis on user needs, fluidity, impact and result-driven design for ROI.
  3. Interaction Development — developing HTML document structure, CSS styles and JS interactions, bearing in mind the international standards for code validity, usability and accessibility.

Those disciplines, combined with experience, innate creativity and a strive for perfection, make me an Experience Designer.