I am a seasoned online consultant, building web experiences (sites & apps) since 2003, with a taste for IA, UI, UX, HTML/CSS, typography, marketing, management, leadership and a few other things. But I'm an Experience Designer at heart.

I help with the architecture, design and crafting of experiences. Not applications, not websites, not landing pages... experiences. That's because my clients have something to share, to give to the world, and the only real, noticeable way to do that is by creating an experience.

Everything that happens online can be summed up to a single powerful word: communication. And I've become an expert in helping people communicate. For example:

» analyzing user needs and behaviors, developing organization systems, labeling systems, navigation systems, search systems, thesauri and wireframes

» documenting trends and best practices, designing attractive mechanisms, pages and whole application systems, with an emphasis on user needs, fluidity, impact and result-driven design for ROI

» developing mobile-first, responsive, semantic and standards-based HTML document structures, CSS styles and JS interactions, bearing in mind the international standards for code validity, usability and accessibility

» marketing all that into an easy to convert package via SEO, CPC, social media marketing, direct marketing (email & guerilla tactics) and more

» people-centric team leadership where I try to empower colleagues to be the best version of themselves

My expertise recommends me for projects like auditing or coordinating the design or redesign of websites & mobile applications, refactoring and optimizing existing setups and helping shape online strategies concerning marketing, content and branding, or building teams to achieve those goals. I always strive to create mobile-first, responsive, adaptive experiences which suit all the devices a website is viewed on, which is my specialty.