Creating compelling user experiences through friendly interfaces that connect user needs with business objectives is my passion. I aim to humanize technology and design successful experiences that maximize user satisfaction. With over 18 years of experience working on interactive projects with multidisciplinary teams across various sectors, including fashion, retail, luxury goods, telecommunications, government, banking, travel, B2B, and B2C, I am well-equipped to cater to the needs of every client.

I strive to create realistic solutions that generate a return on investment for my clients, leveraging my design, marketing, usability, and information architecture knowledge. My project management skills ensure that set objectives and quality expectations are met.

While I am enthusiastic about technology, I enjoy the challenge of approaching it from the user's perspective. By utilizing empathy, analysis, and constant investigation, I gain a deep understanding of users and deliver projects that exceed their expectations.

DESIGN LEADERSHIP
• User Experience Strategy
• Enterprise UX for SAP BTP
• AI-Enhanced Design & Interaction Models
• User-Centred Design for Complex Systems
• Design System Architecture

STRATEGY & RESEARCH
• UX Consulting & Transformation
• Predictive Behaviour Modelling
• Product Discovery & Innovation
• Cognitive Load Reduction & Decision Flows

DATA & AI INTEGRATION
• AI-Driven UX Personalisation
• Algorithmic Design Optimisation
• Context-Aware Interfaces
• Adaptive Workflows & Smart Suggestions

SAP TECHNOLOGIES
• SAP Fiori 2.0/3.0, SAPUI5
• SAP BTP, CAP, Workflow & Business Rules
• SAP Cloud Portal & Launchpad Services
• SAP Intelligent Technologies (AI/ML Integration)