I'm a music policy and ecosystem researcher, educator and consultant from Estonia, currently based in Brussels.

With 20+ years of experience in the music sector, I'm currently the Research Coordinator of EMEE, European Music Exporters Exchange network, and a board member at the Estonian Authors’ Society. I'm regularly engaged in project development and implementation, advising initiatives and organisations within the music ecosystem, such as coordinating research in the “Europe in Synch” and “Better Live” projects.

Since 2023 I'm a junior lecturer of creative project management at the Tartu University Viljandi Cultural Academy and also give guest lectures and workshops on music and cultural policy.

Between 2014 - 2020 I served as the founding director at Music Estonia, the Estonian music export office and industry development centre.

I have MA degrees in music pedagogy (EAMT, 2013) and public administration (TalTech, 2023) and am currently pursuing PhD studies in the Erasmus School of History, Culture, and Communication (Erasmus University Rotterdam).