Senior UX Designer based in Barcelona.

UX Designer and Researcher with 5+ years of experience in B2C and B2B products. Analytical and highly data-driven, I like starting with a guess but never stopping there: owning the whole process, from research to ideation and validation, to create better products and delightful experiences.

My background in advertising and graphic design has given me good communication skills and the experience to explore creative ways of better understanding the users and their needs.

I’m passionate about past, present and future technology, having acted as an evangelist through content creation, in the form of articles and podcasts.