Vivien Tai
Leadership Coach and Purpose Coach in San Francisco
Overview of My Coaching
Are you a purpose-driven leader or mid-career professional seeking clarity, courage and aliveness on your path?
Do you long to create authentic impact — without burning out or losing yourself?
I work with two groups of people — mid-career professionals in transition, and purpose-driven leaders and changemakers — who are longing to close the gap between where they are and where they want to be.
For Mid-Career Professionals in Transition
If you’ve ever asked yourself “Is this it?” or felt misaligned with your work, you’re not alone.
I support mid-career professionals — often women — who feel stuck or disengaged, and want to navigate towards a more authentic and fulfilling path.
You may resonate if you:
- Feel drained from chasing success without meaning or joy.
- Sense that your work no longer reflects who you are becoming.
- Struggle with uncertainty, overthinking, or fear of making the wrong move.
- Grapple with self-doubt or fear of not being enough.
What you’ll gain:
- Clarity on your values, strengths and purpose for your next chapter.
- Confidence and self-trust to take intentional steps forward.
- An aligned action plan you can trust.
- Renewed vitality and fulfilment from living a life in integrity with yourself.
Why this matters:
Life is too short to live by others’ expectations. The top regret of the dying, as Bronnie Ware found, is “I wish I’d had the courage to live a life true to myself, not the life others expected of me.”
I know the pain of an inauthentic life. For years, I chased external success — good grades, jobs, promotions — but felt empty inside. Over the last 7 years, I’ve radically reoriented my life towards inner aliveness: quitting my job (twice), embarking on a sabbatical, completing a Masters in my field of passion, shifting careers, moving countries. Now I empower others on their own journeys towards a life of deeper fulfilment.
For Purpose-Driven Leaders
I support leaders who want to bring the best of themselves to work and create positive change, yet feel stretched by competing priorities, systemic constraints, or the weight of constant performance.
Leadership is not just a title — it’s a way of being. It begins with self-leadership—cultivating the clarity, courage, and presence to lead from who we truly are.
You may resonate if you:
- Want to bring your authentic self to work but feel constrained by expectations or culture.
- Feel isolated in your leadership role or unsure how to sustain your energy.
- Struggle to balance performance and humanity—results with well-being.
- Want to lead change without burning out or losing heart.
What you’ll gain:
- Clarity on the kind of leader you want to be, and what truly matters to you.
- Confidence and alignment in how you show up.
- Shift from depletion to vitality and aliveness.
- Capacity to flourish personally while enabling your teams to do the same.
Why this matters:
Organizations flourish only when leaders flourish.
In these uncertain times, we need leaders who are not only strategic but deeply human — leaders who unite purpose with courage, compassion with accountability, and performance with genuine care.
What I draw on in my coaching
- Corporate experience: 13 years in public service across 5 organizations, with 6 years leading teams. I understand how large organizations work and what it takes to flourish within them.
- Real lived experience: I’ve done extensive inner work to live and lead with authenticity and purpose. I’ve navigated multiple major transitions, and understand both the challenges and gifts of going through them.
- Training & qualifications: Credentialled with the International Coaching Federation. I'm trained in and draw from a diverse suite of tools: positive psychology, developmental psychology, mindfulness, self-compassion, team/ systemic coaching, narrative work, parts work.
- Academic experience: I have a Masters in Applied Positive Psychology (University of Pennsylvania). My research study was on "aliveness" and what it means to be fully alive, as individuals and in human-centric workplaces.
If you’re purpose-driven, introspective, and care about positive change, we may be a fit.
Comprehensive Coaching Packages
Coaching is an investment in your personal and life transformation. These packages are designed to help you realign with your purpose and authentic self, strengthen your confidence, and create lasting change in how you live and lead.
- Realignment Package: 3 one hour sessions ($800 SGD/ $600 USD)
- Transformation Package: 6 one hour sessions ($1620 SGD/ $1140 USD).
All packages include:
- A complimentary 1 hour discovery call
- Holistic suite of exercises customized to your needs (e.g. values clarification; mindset mapping; strengths assessment; job crafting; Wheel of Life; decision-making frameworks, personalized meditations)
- Email/ text support between sessions
I’m currently offering a complimentary 1-hour discovery call and 1-hour coaching session.
Book here: https://calendly.com/vivien-tai1012/call-with-vivien-60-min