Vlad Gorenshteyn

Atlanta, GA

Who are you?

I'm a problem solver...whether a business barrier that needs crossing, a consumer that needs wowing, an experience that needs more cow-belling, a brand that needs re-imagining, or a product that needs more sex-appeal(ing)...I love the challenge!

So what exactly do you do?

I connect the lines between the dots that nobody else sees and dream up "big ideas" ...then I bring them to life with compelling stories and experiences.

But how do you do that?

So you're asking for the "secret sauce"? I can't tell you that. But what I can say is that "it" is all about building the right team (around a beautiful brand story)...and bringing the best out of them. That's where the magic happens. It's also where ideas become reality.

Who do you work with?

I work with exciting products and brands...translating marketing and create needs to teams who often speak different languages or don't generally speak to each other. I lead creative, technical, marketing and analytical experts to get the job done. The results are mind-blasting. I promise.

How long have you been at it?

Ever since I remember, but getting paid for it for well-over a decade.

What tools do you use?

Paper, pencil, asking "the right" questions and a whole lot of listening.

What irks you?

Not too many things, but I prefer to be surrounded with people that say what they mean and mean what they say. I also love people that are smarter than me, self-aware and always in pursuit of becoming a better version of themselves.

Are you a west or east coast type of guy?

Definitely west coast. But, I'm proud to call Atlanta my home.

Star Wars or Star Trek?

Yes, please.

What do you do for fun?

I love to live life. I DJ. I laugh. I play. I fail often. I give more cowbell when asked. I joke. And I do all this in the company good people. What's more fun than that?

What's the next "biggest thing"?

I have a few ideas and you'll usually find me tumbling, tweeting, facebooking, and pinning them in the digiverse or talking about it/doing it IRL.

[hand opens...mic drops...feedback starts]

  • Work
    • CNN
  • Education
    • Georgia State University