Vlad Gorenshteyn

Brand Marketer, Digital Leader, and Pro DJ in Atlanta, Georgia

Vlad Gorenshteyn

Brand Marketer, Digital Leader, and Pro DJ in Atlanta, Georgia

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█ Who are you?

First and foremost, I'm a storyteller -- expressing narrative in different mediums: prose, art, music, film, digital, and event-making. I also have "people skills".

█ So what exactly do you do?

I help clients tell their brand stories to consumers locally and around the world. I draw lines between the dots nobody else sees. I dream up and bring to life "ideas" big and small with compelling narrative and customer experiences.

█ But how do you do this?

I cook with a proprietary recipe: courage, heart, gut, grit, imagination, a lot of elbow grease. Combine these things with an awesome team and strategy....and you have yourself some magic -- where ideas become reality.

█ Who do you work with?

I work with exciting products, brands, and at the end of the day...incredible humans!

█ What's your favorite part of 'the job'?

I create and translate creative ideas for pros who often speak completely different languages or don't generally speak to each other at all. I lead creative, technical, marketing, and analytical experts to get the job done. I love the process of making something from nothing. I'm a maker at heart.

█ How long have you been at it?

Ever since I remember, but getting paid for it for well-over a decade.

█ What brands have you worked with?

I've been/I am fortunate to work with:
| CNN Collection
| Eaton Lighting
| Publicis
| AIS Media
| Party Express
| whiteQu.be

█ What tools do you use?

Paper, #2 pencil, and the oxford comma. I ask "the right" questions and do a whole lot of listening. There is a reason why we have two ears and one mouth.

█ What irks you?

Not too many things, but I prefer to be surrounded with people whom are authentic. I also love people whom are smarter than me, self-aware, and life-learners in pursuit of becoming a better version of themselves.

█ EQ or IQ?

Almost always EQ over IQ. You can't "learn" street-smarts and especially "common sense"! Besides, who likes to read manuals when putting together IKEA furniture?

█ Star Wars or Star Trek?

Yes, please.

█ Superpower of choice?

Time travel. Because in the future, you can get more super-powers ;) Nonetheless, I have recurring dreams about being able to fly.

█ What do you do for fun?

Living. Failing. Learning. Laughing. DJing. Drumming. Making. Creating. Motorsporting. Yoga-ing. And I do all this in the company of special individuals.

█ What's the next "big thing"?

I have a few ideas. Woo Woo comes to mind, but you'll usually find me talking about it in the digiverse or IRL. Let's chat!

  • Work
    • BBB | Atlanta
  • Education
    • Georgia State University