I was born in Caracas on 1963. My father, Pedro Russián Vásquez was one of the pioneers of the Venezuela's TV Industry, because of that, I spent my childhood between cameras and TV stages. When I graduated from University, with a Major in Advertising, immediately realized that I had to be "behind the cameras", quickly comes the opportunity of directing my first advertising campaign for AW/Saatchi & Saatchi. I was only 23 years old.

From there I have been working uninterruptedly for more than 30 years for different clients and advertising agencies in Venezuela and Latin America; harvesting awards such as the ANDA Award, the highest Advertising recognition in my country. Big regional campaigns, for P&G, Colgate and J&J, gave me the expertise on Storytelling and Reality Ads. Currently I am Alkymia Network's CEO Caracas-Venezuela, side by side with my lovely wife Audomenia Moreno. I've been working as a Freelance Director in Latin American market (Mexico, Colombia y Ecuador). Here is a quick view of our work;

www.vimeo.com/alkymia