Joachim von Beust
Brussels, Brussels Capital Region, Belgium
Media are my heartbeat. Valuation of news in their context and measurement of their impact has always had a fascination on me.
The ever changing position and growing power of all media (classic print, radio, tv, web, social media) kept all my attention since more than 30 years getting an international expert in tracking, analysing and managing media results and visions for marcom (marketing and communication) strategies.
Over the years, I built up a deep understanding in being in media research&analyses working with most qualified marcom experts to optimize communication concepts and brand positions.
Always on the run for integrating a solution making life easier for my company's clients following their marcom actions. Staying curious in first line for evolutions in our business's evolution, actually in consultancy in Earned Media.