Tommy Graham

CAREER SUMMARY

To become a Business Development Manager at a leading technology firm by utilizing my background in sales, product management and business strategy; and to become an integral part of a dynamic, fast-paced, and entrepreneurial team.

PROFESSIONAL EXPERIENCE

QUESTEX MEDIA GROUP, LLC • Washington, DC

Manager, Product Management • April 2011 – Present

Business Analyst • June 2010 – April 2011

Direct expansion of digital media and ecommerce efforts for global company, with primary focus on Hospitality+Travel Group. Oversee B2C and B2B product development and management. Lead negotiations for strategic partnerships. Bridge the gap between product, sales, editorial, and event teams. Initiate and guide marketing efforts. Indirectly supervise a team of development, operations and strategy professionals, as well as management of multiple vendor relationships. Collaborate on annual budget development and assist with P&L adherence to maximize shareholder value.

Accomplishments:

Drove 22% increase in digital product revenue and 24% increase in profit margin during tenure.Collaborated with key executives to combine operations of multiple corporate divisions.Directed the post-acquisition integration of MeetingsReview.com by transferring/consolidating CMS, ad-serving, and email delivery platforms to increase efficiencies.Contributed to revamp of luxury hotel booking site FiveStarAlliance.com (design, functionality, ecommerce engine, server stability, vendors) that resulted in a 37% increase in transactional revenue and 36% increase in page views within first 3 months.Assisted in the launch and growth of company's first ad network (Adfluence, targeting affluent consumer travelers) by leading publisher acquisition effortsDeveloped B2B product set, including new sites, a loyalty rewards program (launched with American Express), newsletters, featured channels, rich media, mobile apps, and comprehensive social media capabilities.Transitioned editorial team to aggregated content model to maximize resource-to-content ratio.Increased operational focus on data collection, analysis and presentation (internal and external).Implemented benefits-oriented, data-driven approach to marketing.Led weekly digital steering committee, which consisted of key executives and digital stakeholders.

NORTHWESTERN MUTUAL FINANCIAL NETWORK • McLean, VA

Financial Repres