Veronica Woods

Veronica Woods has always been a passionate client advocate. With over 16 years experience in the services industry, her focus has been new product development. Her industry specialties include B2B services, financial services, beauty, health care and travel technology.

Today, she helps business leaders go to market faster and smarter to take advantage of new growth initiatives with her firm, V. Woods Enterprises, LLC.

Need to launch or grow product lines? She has experience managing the complete product management lifecycle from product launch to sunset. She has developed strategic business plans, including a competitive market analysis, pricing, recommended service features and potential collaboration partners to reach financial results. She also has worked with development teams to scope, document, and release new features to satisfy customer needs.

Need to better manage growth with new People, Processes, and Systems? She has worked with clients to develop more streamlined workflows, including defining new roles, to increase capacity and productivity. She has helped teams assess and implement new back-office systems to improve operations.

Want to develop and implement a new marketing strategy? She has developed go-to-market campaigns to support B2B products and small business clients (especially hair salons). For corporate B2B market, she has managed marketing programs, including customer webinars, sales training, and email campaigns to increase sales conversion and client retention. .

She is a published author. Her passion for beauty led her to develop educational content to improve the profitability of the business owners in this industry. She is the author of the book, The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day (now available on Amazon.com and other retailers). In addition, She has led workshops and webinars to train owners on social media, marketing and other business planning topics. She also partners with the corporations who supply goods and services to these owners.

Veronica is also a licensed Real Estate agent in the state of New Jersey.

For more information about V. Woods Enterprises, please check out her new website,