Wendy Wallace

Wendy Wallace is on the faculty at The Poynter Institute for Media Studies. She runs the institute's entrepreneurial journalism program and is director of the high school program. She also coordinates Poynter's grants work. She works closely with Poynter's e-learning division, News University, and is the administrator of the McCormick Foundation's Specialized Reporting Institutes program.

She came to Poynter in 2004 from the St. Petersburg Times. In almost 20 years at the Times, Wendy reported breaking news, sold ads, knocked on doors selling subscriptions and fastened the plates to the printing presses. She covered the police beat, Hillsborough County schools, neighborhood news and business. Then she joined the newspaper's marketing department in a management training position, selling ads, delivering the newspaper in the middle of the night, writing radio spots and conducting market research. (No, not all at the same time.) As Circulation Marketing Manager, she ran the newspaper's subscriber acquisition and renewal programs. Later, as Internal (Marketing) Services Director, she managed the newspaper's in-house advertising agency, promoting the newspaper to readers and advertisers.

Wendy is a Phi Beta Kappa graduate of Indiana University, with an MBA in marketing and bachelor's degrees in journalism and business. She was editor of the Indiana Daily Student, an intern on the copy desk at The Milwaukee Journal and a Dow Jones Newspaper Fund editing intern at The Washington Post. In high school, she was editor of the school's biweekly newspaper, the Kirkwood (Mo.) Call.