Waqas Waziri

Hello, I am Waqas Waziri. I am a performance marketer and paid media specialist working in digital marketing. Over the past decade I have spent a great deal of time analysing how advertising platforms influence marketing performance.

My work focuses on understanding how paid media systems, advertising technology, and data analysis shape modern marketing strategies. I am particularly interested in how platforms such as Google Ads and other advertising systems continue to evolve and influence how organisations approach digital marketing.