Muhammad Waqas Fazal
Google Ads Specialist, Digital Marketing Strategist, and Web Developer in Lahore, Pakistan
12 years in digital marketing. Founder of Perspective Media — helping US & UK businesses grow through SEO, Google Ads, and AI-powered marketing systems.
I don't chase vanity metrics. Impressions and clicks are nice—but I care about what actually moves revenue.
Over the years, I've worked across SEO, Google Ads, Meta Ads, and performance marketing for clients spanning multiple industries and markets. That experience shaped how Perspective Media operates today: we don't run cookie-cutter campaigns. We audit, restructure, and optimize—funnel by funnel, client by client.
More recently, I've been focused on where marketing is actually headed: AI. Search itself is changing—Google's AI Overviews, ChatGPT search, Perplexity—and ranking #1 doesn't mean much if you're not getting cited in the answers people actually see. At Perspective Media, we've built our own AI-driven systems for lead generation, GEO/AEO optimization, and marketing automation—not because AI is trendy, but because it's where the results are.
What we do:
→ SEO, Local SEO & GMB optimization
→ Google Ads & performance marketing
→ Social media marketing & content strategy
→ AI automation & GEO/AEO optimization
→ Web development (PHP Laravel, WordPress and Shopify)
If your marketing feels stuck, your ad spend isn't converting, or you're wondering whether your brand even shows up in AI search—let's talk.