Strategist, Product Design, and Ideation in Petaling Jaya, Malaysia
I'm an Ideation & Digital Strategist in the digital, entertainment, creative, social media & online space. I work with businesses in designing, leading & launching new services & products, expanding into new markets and increasing their reach, sales, profitability and value.
I lead, advise and execute on areas of business strategy, product & service design, marketing & positioning, online strategies and alliances.
Strong financial background from 6.5 years in audit, 4 years in financial consulting & 4 years in ICT industry financing. Qualified as a CPA.
I believe it's not what you do. It's why you do it, how you do it, and who you do it with.
Some of the things I've done:
Developed and built the Financial Model and assisted Dato' Tony Fernandes in the business plan for the takeover of Air Asia. It's now one of the best Low Cost Airlines in the World.
Developed the 3G Content strategy for ASTRO/Maxis to successfully secure the 3G spectrum for Maxis & founded ASTRO Mobile.
Launched the first ever 4G WiMAX Wireless Broadband Service in South East Asia as the EVP of Product Strategies & Development for P1
Co-conceptualised 15Malaysia & served as Executive Producer for P1. It's one of the most successful Online Video campaigns to date in Malaysia.
Developed & co-founded AIDSAware, a multi-platform social media-driven campaign to create awareness on HIV & AIDS prevention. It remains one of the most impactful cross-media campaigns on HIV & AIDS in Malaysia to date.
Lead Consultant for Sony Computer Entertainment of America (SCEA | San Diego) on the proposed expansion of SCEA's Product Design Services Group outside of the US into Malaysia.
As the Chief Calibrator launched webe community (community.webe.com.my). a crowdbacking platform empowering individuals to co-create positive change for communities they care about.
I currently co-lead Zafigo (www.zafigo.com), a platform founded by Datin Paduka Marina Mahathir dedicated to empowering women through informed travel in Asia; I’m an investor and advisor in OLFAC3, a startup building an international perfumery brand from Malaysia; I lead a new targeted on-ground digital advertising platform for West Malaysia; and I’m a partner in a café in Siem Reap, Cambodia helping raise awareness and funds for the under-privileged.
Other stuff I do and like - Travel. Photography. Writing. Tech. Desi