Waseem Siddiqui is working on next generation e-Commerce platform that enables small to medium sized businesses (SMBs) to promote and sell their products online at affordable prices without any technical knowledge or software installation. Waseem is the architect of the Franchise Business Development System—a business model that rewards hardworking, independent business owners. In a time of economic uncertainty, Waseem is a management graduate and has worked with corporates like GE, Ernst & Young & Genpact. With an Idea of helping and mentoring SMB (Small Medium Business) he is working as a Management Consultant to hundreds of SMB across India. He has contributed his services to NGOs working towards revival of cultural and heritage. He is the Program Director for India's second largest Literature Festival "Lucknow Literature Festival" since 2013.