way2 target

Way2Target is a data-driven marketing intelligence platform developed and marketed by Way2Online Interactive India Pvt. Ltd. – India’s largest Martech Company. Way2Online started as a free SMS sending platform by the name Way2SMS in 2007, and became the largest online platform for sending personal SMS within three years with responsive user experience and through competitive acquisitions. Over the years, Way2Online was able to collect, and store the user details including the minutest of details of the users through careful observation of the user behavior and interest. Presently, Way2Online transformed itself into the largest martech company of the country by using its business insights to segment and analyze the user data available with it. The company developed the Way2Target platform using these information and helps in launching marketing campaigns, with capabilities of retargeting and remarketing through display, email, and SMS campaigns for B2B professionals and marketers. The intelligent data-driven marketing platform enables the users to choose consumers among the database containing over five million consumers details, with 3000+ micro-categories.