'Content marketing' is the communications buzz word de jour, but it's not a new communications strategy. Good marketers have always aimed to use the right marketing channel at the right time to effectively reach their target audience. The challenge of learning the type of information an audience needs and the channel it should be delivered on really stimulates me as an content marketer. I also love learning new promotion techniques and new audience types/preferences.

Please share your successes and challenges with me. I'm sure we can learn from one another.