Katherine Ferdinand

Hi, I'm Katherine and while I'm not playing the violin or making hats I work as a Freelance Digital Strategist and UX Designer.

I pride myself on having an eye for relevant, engaging design and a firm strategic and ethically conscious approach to my work.

My approach is to working with brands to identify the most natural solution to connect their business objectives with consumer needs. I develop relevant, cohesive engagement strategies that pull from my experience in marketing, branding and digital product development. With this I am able to create useful, engaging experiences and develop successful relationships between people and brands.

Being a bit of a chameleon I am passionate about working across varied sectors, with my current experience spanning telecoms, gaming, media, finance and charity organisations (but I'm always up for a new challenge!)

Specialties
- Customer engagement strategy, ux and service design
- Marrying customer wants with business needs
- Making things beautiful, simple and relevant