Larry Mills
New York, NY
ABOUT LARRY MILLS:
A serial entrepreneur, Larry Mills has forged his way in the entertainment business over a 20-year career, which has seen him start Record Labels, Marketing Companies, Management Companies, and most recently the Sony/ATV owned on-line video network – We Are The Hits.
ABOUT WE ARE THE HITS:
We Are The Hits is an on-line video network incubated by Sony/ATV Music Publishing that allows musicians to create, syndicate and monetize cover songs – legally.
WATH was formed in 2011 and currently has over 200 artists who generate thousands of videos and over 120MM views a month on YouTube alone. WATH was the first video network to allow the cover artist to participate in the advertising revenue legally – and continues to be on the forefront of music licensing and syndication opportunity for independent artists.
WATH is now a stand alone company with millions of songs available – including the Sony/ATV, EMI and Universal Music Publishing catalogs.