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Is your website surpassing your visitors' expectations?

The importance of creating this "wow experience" is a common theme among the leading marketers these days from Michael Hyatt to CopyBlogger. In his new book, Platform, Hyatt devotes a chapter to explaining the importance of standing out by creating wow experiences for your readers. The trick to this marketing tip is only you can define what that will be.

There is no book out there that will explain the ways your small business website can be uniquely positioned to meet the needs of your customers and to grab their attention.

Some brands create wow experiences with excellent customer service, making it extremely easy to resolve issues..

You can create wow experiences with your design, your products, or your rapid response to customer inquiries. Just pick the ways you can best serve your customers with your own talents and resources. You don't need to be the best at everything, but your website should stand out from the crowd in a significant way.

Another great example of a wow experience is http://judypage.weebly.com Her layout and her plans are top notch, setting her far apart from almost every other website in her niche. Best yet this is an amateur artist dream come true.

If you don't stand out, why would a visitor come back to your site?

You need to provide something exceptional and unique. Otherwise, why spend some much time trying to draw attention to your small business or personal website?