Wenhair Care

What Makes WEN® Different?
The concept of not using shampoo is something Chaz began to implement in 1993. He had been a hairstylist/colourist since 1985 and began to develop products for other hair companies in 1986. Seeing the results of clients using certain shampoos, he knew something had to change.

Due to the harsh detergents and sodium laurel/laureth sulfates found in many shampoos, he noticed clients were experiencing:

Rapid Colour Fading/Stripping
Dull, lifeless, frizzy and dry hair
Dry scalps

That was when he started to implement his new concept in cleansing, eliminating the detergents and sodium laurel sulfates that lather and strip your hair, and introduced the WEN® product line to the world.

Benefits To Your Hair Using WEN®
Cleanses without lathering; it adds sheen, lustre, moisture and manageability to the hair.
Improved colour retention.
Enriched with the perfect balance of herbs and botanicals, not only cleansing your hair, but also moisturising and adding sheen.
WEN® is the only cleanser/conditioner you will need to use in your daily routine.

About Chaz Dean
Celebrity hairstylist Chaz Dean has transformed the beauty industry with his wildly successful WEN® products. The line has replaced detergents and sulfates in soap and shampoo with nourishing botanical ingredients that work wonders on even the most dry, damaged and frizzy hair.

Chaz began working on formulations for WEN® in 1993 and tested the products for five years before it's official debut. Clients like Jennie Garth were some of the first to try Chaz's natural shampoo when he had a namesake salon in Bel-Air.

"Shampoos often contain ingredients like detergents, sulfates and surfactants that can strip your hair and scalp of natural oils," Chaz explains. "This is why so many women struggle with premature stripping of colour, frizziness, dullness, dryness."

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