Werner Kerschbaumer
Cape Town, South Africa
I help business owners to get more leads and sales online.
My former professional background is in natural health. So logically, I understand the challenges that health professionals face in digital marketing. Don't get me wrong though, my drive to help businesses with digital marketing isn't limited to health professionals.
The digital marketing seed was planted in my first year in practice (1999), back when webinars were starting to become easily accessible to consumers and small businesses. I acquired a local dealership for specialised medical software and realised that a local online presence was needed. Being a DIY’er and voracious reader, I learned html to manually code a website to market the software. Building websites quickly became a hobby.
After years of helping friends and colleagues with basic websites and sales pages, I changed lanes from full-time to part-time practice, in order to also consult for a natural medicine contract manufacturer, assist in our family business and to learn more about digital marketing. I subsequently helped to expand our family’s natural health products business from being only a wholesale supplier, to a fully fledged online store.
Between 2007 to 2018 I grew a juice distributorship to generate over $2 million per year, by focusing heavily on applying emerging digital marketing techniques to generate free online traffic and close sales with automated online systems.
I'm driven to help people and the health industry seemed like a logical path to help make the world a better place. But a severe health challenge in 2019, which lasted until after Covid-19 lockdowns started, led to me eventually closing my practice permanently in 2020.
While exploring future options, I decided to grow my website hobby into something more serious. During that same time I also rekindled a deep desire he had from childhood – to help alleviate poverty. It was an “aha!” moment: by building a digital marketing agency I can help other businesses to grow. Growing businesses employ more people and create more opportunities for other entrepreneurs to create more work for even more people. I found my way to contribute towards making the world a better place!
We all have a story behind our struggles and our successes. I would love to help your business to grow and become part of your success story. My vision and goal is simple: Help you with online marketing tactics to grow your business so that we can help to alleviate poverty together.