Wesley Cota Dodge

I like to fix broken stuff.

I’m Wesley Cota Dodge, a growth and performance marketing leader with 20 years of experience turning messy data, ambitious goals, and complicated paid-media programs into clear decisions.

I’ve built and led strategies across Meta, TikTok, Google, YouTube, LinkedIn, Pinterest, Snapchat, and more, working with brands ranging from growing businesses to Hermès, Epson, BuzzFeed, TripAdvisor, and Condé Nast. My approach combines hands-on platform knowledge, honest analysis, creative experimentation, and systems that help teams spend smarter and learn faster.

I’m also the person behind Broke Weirdo’s Garage, where I’m attempting to save a forgotten 1985 Chrysler Town & Country turbo wagon with limited money, driveway tools, and an unreasonable emotional attachment to fake woodgrain. The project combines storytelling, research, video, SEO, and the occasional mechanical disaster.

Whether I’m rebuilding a marketing program or an old turbo wagon, I like figuring out what is broken, explaining it clearly, and finding a practical way forward.