Kelly Wheeler

My Farm Fresh Box offers a fresh food delivery service from its Maidenhead base to customers in and around London who want nutritious and stress-free meals on a regular basis. www.myfarmfreshbox.co.uk source quality fruit and vegetables along with many other optional extras, including chill-packed quality meat, dairy, baked goods such as cakes and pies, and lovely nutritious soups.

myfarmfreshbox.co.uk employs a team of 14 in Maidenhead, with the main hub of the business being in its large Maidenhead packhouse. Every night, their drivers deliver boxes brimming with fruit, vegetables, and other fresh products to hundreds of customers, who will their 'harvest' on their doorstep when they wake up in the morning. They complete their delivery rounds by 4:00a.m at the latest so the box is on the customer's doorstep when they wake up.

When Kelly Wheeler set up www.myfarmfreshbox.co.uk this year, his mission was to support the local farming community and busy people, who want to eat well, and get their 5-a-day fruit and vegetable without hassle and wastage. Many people simply do not want to spend time getting to and around supermarkets, where they invariably buy more than they need and feel uncomfortable about the environmental damage and excessive handling involved in getting that produce from far and wide onto local shelves.

So myfarmfreshbox ticks many boxes - healthier, greener eating and an economical, time-saving service of home delivered produce and food at affordable prices that won't hurt our customers' purse or put the farmer out of business.

Kelly had planned to become a farmer, but after getting a horticultural degree and managing a shop in a garden centre, he felt it made more sense to do away with the middle-men and eliminate some of the unfairness and heavy cost of getting food from farm to fork. Myfarmfreshbox does this to the satisfaction of thousands of customers.