With 10+ years of experience with fortune 500 companies from across the world, Whitney Dunlap-Fowler utilizes her vast knowledge of cultural analysis, semiotics and brand strategy to highlight new and meaningful ways for clients to leverage the constantly shifting nature of culture.

Over the years, Whitney has worked & partnered with a number of clients across the CPG, telecommunications, B2B, retail, luxury, beauty, tech, & fashion categories.

Before becoming an independent strategist, Whitney co-lead the Cultural Insights practice at Kelton Global where she used her knowledge and expertise to aid in deepening the company’s brand strategy engagements. While there, she not only aided in expanding the company’s cultural insights offering but she also contributed to the growth of revenue and & sales for her department.

Whitney’s experience in brand strategy was honed and polished during her time at Kantar Added Value, where she began as a member of the qualitative field team and worked her way up while simultaneously earning a Masters degree in Media Culture and Communications at NYU . During her time at Kantar, she excelled as a strategist across two teams: Brand Strategy and Cultural Insights, and took on a third role as the Multicultural Practice Lead for North America. Before leaving the company she created networking group called “Insights in Color” for minority professionals seeking to connect with others in the research community.

A native of Hampton, Virginia, Whitney credits most of the success in life to her military background which, by the nature of how much her family moved around, forced her to get used to being uncomfortable, and taught her to anticipate (and openly welcome change) on a consistent basis. Because of this, Whitney has often fearlessly embarked on new adventures for the sake of the thrill of conquering seemingly impossible personal goals, including her impromptu move to New York over 8 years ago, and arguably sparked the fire for her newest career shift as an independent strategist.

When she’s not taking on new life-projects or redirecting her life, she can often be seen redecorating or changing her furniture around several times a year.