Since 1993 Will Robinson has been promoting talent, he’s an executive producer and lyricist.

He comes from a musical family, his mother a piano teacher, his brother also a producer and his father sang a duet with Louis Armstrong at the Free Trade Hall in Manchester. At the age of 19 years old Will was the PA to ex world Snooker Champion Alex "Hurricane" Higgins. He set up his own talent agency to develop new singing talent, one of his first signings was Russell Watson who he developed with RCA scout Derek Brandwood at Autograph. Will's agency signed recording artists from overseas and his roster began to attract major names Gwen Dickey of Rose Royce, Leo Sayer, The Pasadenas, Liberty X, and working on tours with James Brown, Chuck Berry and Jerry Lee Lewis.

In 2005 Will formed a production company with Bee Gee "Robin Gibb" to develop new ideas which led to start of a creative relationship with Robin's producer Michael Graves. Will worked on Robin's album "Magnet". He also managed singer songwriter "Daniel Ryan" who he signed to Guy Fletcher at MCS.

Will created the UK's No1 Salsa Festival "Salsa Kingdom" in 2008 and the Antigua Salsa Festival which was a joint venture with the Tourism Minister and the Antiguan Government. He co-developed a musical in New York with choreographer Maria Torres. The Magic of Salsa Kingdom was to preview on Broadway and travel to the UK. The musical won the support of actress "Vanessa Williams" and starred Salsa World Champions from "Tito Y Tamara" from Puerto Rico "Adriana Y Anita" from Spain and "Anissa Gathers" from off Broadway musical "Celia".

In 2009 Will formed "The World Red Army" to collaborate with Manchester United fans worldwide. The album "Manchester United 20" was launched in 2013 after collaborations including in New York City and in Kuala Lumpur with Malaysian Pop Idol winner "Jaclyn Victor".

Will penned the full length version of "Glory Glory Man United" in 2008 and an updated version “Glory Glory Man United 2” in 2017. The popular lyrics were used in the Manchester United Chevrolet advert.

Now based in Thailand Will created the "The Isan Project" and collaborated with artists from UK, USA and Thailand. He released “The Spirit of Isan” album and is currently recording a second album “The beautiful north” which includes "Where the eagles fly" a song he wrote with Daniel Ryan about British cave hero Vern Unsworth and "Heroes of Thailand" a tune made for the Tham Luang cave rescue.