Willem Achterberg

I’m an international retail business consultant & project manager based in Amsterdam.

Customer experience is leading in everything I do. All round retail consultant with 25 years of experience in retail operations and marketing. Working independent since 2017, before working for department store de Bijenkorf part of Selfridges Group. Entrepreneurship, game changer, detailed, organized and eager to meet his targets.

I'm freelance and specialized in international travel retail, advising companies how to maximize their international traveler consumer business.

With a commercial focus and understanding how to effect change management in preparing and optimizing a business to capitalize the international traveler consumer opportunity.

Services include

1. Customer journey mapping and experience

2. Retail operations and systems

3. Tax Free shopping set and implementation

4. Dynamic Currency Conversion set and implementation

5. Payment acceptance and processing

6. International traveler marketing

Process begins with an analysis of current international traveler business - review of retail operations and marketing activity - culminating in a report with key recommendations. With the ability to execute change and manage the end-to-end preparation and implementation.

I'm looking forward to help you to start or evolve your international traveler consumer segment. I worked for local business, high end department stores and global fashion brands.

Do you want to know more about your Tax Free shopping business? Let's get in touch!

Willem Achterberg

Tax Free shopping consultant

+31 6 11 000 404