Willem van Huyssteen

Hailing from Durbanville just north of Cape Town, Willem obtained his Honours in Psychology from Stellenbosch University in 1982. He later went on to receive an MBA in 1987. He is also a registered assessor with Inseta and was selected as a member of the Group Study Exchange Programme of the Rotary Foundation that visited Germany in 1991. Having worked for various divisions in Sanlam between 1983 and 1990, Willem then lectured Strategic Marketing Management at the Cape Peninsula University of Technology (formerly Cape Technikon), after which he was employed by the Western Cape Legislature. In 1995 he became head of Marketing at Cape Consumers, and in 2005 he established Ekko - the marketing laboratory. Ekko – the marketing laboratory focuses on the marketing and developmental needs of small and medium sized companies as well as local government agencies in the Western- and Northern Cape and offers a full range of marketing services including marketing research and the development and execution of marketing plans. Willem acts as an advisor and facilitator on marketing- and customer service related aspects, including the development and facilitation of training programmes, for a wide variety of clients. Willem is a natural and gifted leader and communicator. He has held numerous leadership positions during his career and remains passionate about marketing, people and business development.