William Benn

William Benn has 22 years experience in advertising and marketing services. His core skills are in online marketing for technology firms and raising finance for tech start-ups and SME's. His experience spans agencies including WBi, EuroRSCG, 266 Group, 5D, and Crown Digital, along with technology clients including The Fantastic Corporation, SightPath, Cisco, Oracle, Microsoft, Arcaneo, and Explania. His company WBi works with technology SME's from America and Europe who want to generate sales in the UK market. Clients are in software, online advertising, and communications technology sectors. The team at WBi provide an end-to-end service from company registration and set-up through to complete outsourced sales and marketing function in the UK and on into mainland Europe. Increasingly the most effective means to launch a new technology entrant to the UK market is via social media. William shares his experience in how B2B companies can most effectively deploy social media marketing techniques to increase revenues and reduce overall marketing spend.