William Beutler, who for some reason is writing about himself in the third person, is the founder and president of Beutler Ink, a digital agency specializing in visual storytelling and content marketing. The firm's clients include Google, Verizon, and the NBA, and its work has been featured in Popular Science, Fast Company, and Wired.

An active editor on the English-language Wikipedia since June 2006, he has played a leading role in fostering dialogue between the Wikipedia community and communications industry through initiatives such as a February 2014 roundtable at Donovan House in Washington, DC, and leading the multi-agency "Statement on Wikipedia from participating communications firms", with signatories (as of September 2014) counting 8 of the top 10 global firms.

As an artist and tinkerer, he is the creator of The Infinite Atlas Project, a multimedia work mapping the locations of David Foster Wallace's "Infinite Jest"; co-host of KubrickCast, a podcast exploring the filmography of Stanley Kubrick; and an occasional producer of documentary films, including "Our Nixon" and "The Uber Wars". As an amateur talking head, he appears on Bloggingheads.tv and Wikipedia Weekly, and writes a blog, The Wikipedian.