William Higham

William Higham is one of Britain’s leading consumer trend authorities, an acknowledged expert in interpreting research and a skilled predictor of consumer change. Higham runs forecasting consultancy The Next Big Thing. There he has worked with a range of clients: brands from BBC and BSkyB, to Barclays and Budweiser, and agencies from Mindshare to Mediacom. As MD, he liaises with clients, researches and writes leading edge trend reports and articles, runs in-house workshops, trend training sessions and focus groups, speaks at public and in-house events, and co-ordinates online research. He is also a popular media source for information on trends and consumer change. His guide to trend forecasting 'The Next Big Thing' (Kogan Page) was published in 2009 - and has since been translated into four languages.