Kevin Williams

It all started back in 2006 when I bought a direct response copywriting course offered by AWAI. Back then I knew the power of being influenced by a great piece of direct mail, but was clueless to how scientific the field actually was.

Shortly after I took the course I landed a position at Martino & Binzer as a Pay Per Click specialist. Little did I know, but pay per click on Google and Yahoo is direct response advertising on steroids!

3 years later I was responsible for managing over 110 clients pay per click accounts with an adspend totaling over $46,500 every month. I would build, manage, optimize these campaigns, and generate leads every month for these clients.

In my spare time I was learning and taking courses on internet marketing, PPC, SEO, affiliate marketing, marketing research, and learning from some of the smartest minds around.

The more experience I gain and the more I learn, I realize there's so much more involved than a pay per click ad or an SEO listing on Google. It is so important to understand where this moment lays in the marketing timeline as thoroughly as possible.

In my free time, I would take all my knowledge and help small businesses generate leads through the internet. That's where I am today. On a mission to help the small business owner generate business through the internet. It is a revolutionary tool many people are just beginning to understand.

It's a beast that's difficult to tackle at times. It's not like you can go to school and learn this stuff. I was fortunate enough to gain my experience through the agency, and from following the industry leaders like a rat following the pied piper, and spending thousands of my own money on Google and Yahoo.