Will Knapman

I am a Research Manager at Simpson Carpenter who specialises in automotive insight with both quantitative and qualitative expertise.

I lead our Automotive quantitative research, ranging from large-scale trackers to ad-hoc surveys, and am solely responsible for the creation of digital media content. I work closely with our clients to identify value-driven insight opportunities and use my technical expertise to liaise with our Advanced Analytics department.

As a BSc Population and Geography graduate from the University of Southampton I have a unique understanding of social statistics and demography that perfectly compliments my work in market research.

In my previous role as a Senior Programme Coordinator at MaritzCX I ensured that automotive VLEs were able to use customer feedback to streamline and optimise the services they offer through the delivery of data-driven platform services.

I am particularly interested in new and cutting-edge technology, both in everyday life and from a professional and market research perspective.

I am also a photographer and filmmaker, incorporating visual media into other areas of my professional life.

Currently based in South London.