Will Riseley

PERSONALLY
Turned the big 3-0 this year and it wasn't half as painful as I expected it to be. In fact I kind of liked it. What I like best is the intersection between youth and experience. The comfort of knowing what you want, and the ability to achieve it. It also didn't hurt that I got engaged to a beautiful girl in February and finished my MBA program at the University of Colorado's Leeds School of Business...Oh, and my hair. I still have it for now. Making 30 with a full head was a big accomplishment considering the genetic predictors in my family. Sorry dad!

So here I am, neither young nor particularly old with an optimistic future standing in front of me. Looking forward to a family of my own, copious amounts of backcountry ski and fly fishing trips, global exploration, making music on my Martin D28 acoustic guitar, cooking, learning always, teaching where possible, and enjoying my time here on earth.

PROFESSIONALLY
I am a dedicated, socially/environmentally conscious and creative thinking marketer with an MBA and broad understanding of the multi-headed dragon that is business. My experience lies on both the agency and brand sides of the industry and don’t believe in a one size fits all approach to the discipline. Brands must look inwards before looking out and one of my major strengths is assessing core competencies, identifying opportunities, creating a strategy, and executing. I like to ask why we do the things we do and look for better ways.