Will Waugh

I am a Principal on our Digital & Content team at SAS. I am an avid marketing technology proponent with a focus on eCommerce, marketing automation, CX platforms and demand generation.

Prior to SAS, the world leader in analytics and top US employer, I was in New York City. My favorite job was as a senior director of the ANA (Association of National Advertisers) growing their digital, content and communications capabilities. I also worked for Fortune 50 company New York Life and start ups like Digital Broadcast Television.

I love digital technologies and how they have disrupted and improved the way we live.

North Carolina is my home and I am a proud graduate of the University of Florida with a degree in Advertising and History.