Willy Azarcoya

There is a better way of doing business and growing your company.

I am a customer zealot. I believe companies only way to define their right course, should come from a true, honest and deep understanding of their markets and clients.

I am an observer, and I try to speak with everyone I can regarding customers, from CEOS to managers to fron line employees, Through this conversations I have witness the disconnection companies have from their clients.

I am co founder of The Market Connection Group and co developer of sustainabale selling system. I lecture, teach and consult on sustainable selling. My job is to help companies set the course again, connect with their markets and establish a true north: the customer.