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Willy Lim

Entrepreneur and Business Consultant in Singapore

Willy Lim

Entrepreneur and Business Consultant in Singapore

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Willy is a partner at OTC APAC.

OTC APAC provides training, consultancy, and mentorship to assist entrepreneurs in strengthening their competitive edge and globalising their business.

OTC APAC established strategic relationship with OTC Markets in New York and Canadian Securities Exchange in Toronto, to bridge businesses to the North American capital markets.

Willy has been an entrepreneur all his life. He founded a technology startup which became arguably the leading Mobile App Developer in Singapore & Malaysia, with more apps developed than any other app developers at one point in time. His esteemed clientele includes City Chain, Singapore Mint, Pet Lovers Centre, ASME, Civil Service Club Singapore & Rockwills.

Willy was a well sought after speaker in the area of digital marketing. He was an invited speaker at "Marketing in Social Age" hosted by Microsoft Singapore, "Social Media Marketing 2010" organized by Marcus Evans, "The Internet Show 2010/2011" organized by Terrapinn, "China Social Media Master Class" in Shanghai organized by Toplink Conference, "World Bloggers & Social Media Summit 2012", "Mobile Marketing with Social Media Strategies" organized by Crown Leadership International Group, among many others, to share his experience and ideas with marketers and C-level executives. Together his mentor and friend, Mr. K C See, Willy developed the first "Certificate in Social Media Marketing" in Asia.

Willy had been a celebrity columnist with Asia’s fastest growing business magazine, the “SME & Entrepreneurship Magazine”. His monthly column “Social Media Marketing with Willy Lim” provides invaluable insights for business owners. Willy developed the first NICF Social Media Course and lectured at ISS National University of Singapore, delivering tremendous value to business owners on the effective use of social media for business. To give back and nurture budding entrepreneurs, Willy lectured on "Becoming An Entrepreneur" at Nanyang Polytechnic and James Cook University, and was a Business Mentor helping startups at SMU.

Willy was a Singapore Government Public Service Commission Scholar, graduated with a Masters Degree in Computer Science from National University of Singapore.

  • Work
    • OTC APAC
  • Education
    • National University of Singapore