Eric Wilson

Eric joined Volkswagen of America in 2008 after a robust advertising career has taken him from Los Angeles, CA to Washington, DC. In his current role as Brand Communications Manager, Eric oversees the development of marketing for five vehicle-specific portfolios, all multi-vehicle brand advertising, and all diversity marketing towards minority demographics including Hispanic and LGBT. Within this capacity, he is responsible for brand communications, cross-departmental integrations and marketing integrations. Of note, Eric led the largest vehicle integrations in Volkswagen history by making the 2012 Volkswagen Beetle a highlight on Oprah Winfrey’s “Ultimate Favorite Things.” In addition to airing directly to 9.2 million Oprah fans, the integration led to unprecedented traditional and online media buzz while also opening the door to additional opportunities for integration with other Volkswagen partners. Also of note, Eric led two fully integrated Super Bowl campaigns in 2010 and 2011: PunchDub, and Black Beetle. Each ad received top marks and were the highest rated automotive ads during the 2010 and 2011Super Bowl. These two Super Bowl campaigns demonstrate Eric’s ability to effectively market and memorialize products to a variety of U.S. consumers.

In the past, Eric has also taken various leadership roles at other global advertising agencies, including the award-winning TBWA\Chiat\Day. As one of “The Nashville Eight”, he was part of a handpicked team chosen to launch the agency’s Nashville branch that served its largest client worldwide. To this end, Eric specialized in managing senior client relationships in Nashville in addition to executing all of his previous assignments from his time in Los Angeles. Eric’s contributions in Nashville assisted the development of the award-winning Heisman campaign.

For more information please visit www.wilsoneric.com.