Eric Wittlake

I'm a strategic media and advertising executive focused on bringing interactive and emerging media channels into integrated marketing.

I believe the marketing industry needs to evolve, from a focus on design and message to a focus on providing value through services, information, tools or entertainment. Marketing will become a product of leading companies in its own right.

Today, I run the media group at Babcock & Jenkins. You can find more about me on Twitter and LinkedIn.