W. Jeffrey Rice
digital marketing strategist, Research analyst, and Public Speaker in Massachusetts
In 10 years of working in the email marketing space, Jeff has worked on behalf of an end user, email service provider (ESP) and a marketing research firm, using communication tools designed for companies ranging from SMB’s to global enterprises. His eclectic background in sports entertainment, global manufacturing, marketing software and medical technology, has allowed him to excel at collaborating with cross-functional teams to successfully commute objectives, draw out subject matter expertise, and drive effective campaigns.
Jeff previously held the position of Sr. Research Analyst at MarketingSherpa. He examined email and mobile marketing’s best practices and authored a number of influential publications on the topic, including the 2012 Email Handbook and The Email Benchmark Report. Rice’s work has been cited in online publications including Forbes, HubSpot and Independent Retailer. In addition, Jeff has conducted live full-day strategic email certification classes with marketers from AT&T to Yamaha at the ESP User Conferences, Email Summits, and regional workshops.
These experiences and technical background has enabled Jeff to consult with a number of clients including Brick Street Software, Digital Marketer, GLG, and more.
Most recently, Mr. Rice developed, implemented, and continuously optimized a healthcare IT firm's marketing strategy to drive lead generation and nurturing activities that supported achieving booking goals and revenue objectives in 2015.
Jeff holds a B.S. in Sports Management from Springfield College, and an MBA from Anna Maria College. Springfield College's deep-seated humanics philosophy helped hone Jeff’s aptitude for teamwork and service.