Wong Cheng Rui

As an experienced freelance marketing consultant, Wong Cheng Rui is able to provide a high quality customized service to his clients, who are located all over the world. A key part of his job is to work with clients to design and produce a comprehensive marketing plan and then assist in its implementation.

As part of this plan, Wong Cheng Rui can help to identify a business’ USP (unique selling point) and value proposition, before completing a SWOT analysis. The SWOT acronym relates to a company’s strengths and weaknesses, as well as any opportunities and possible threats. This analysis is vital to assess the current position of a business and how best to move forward in terms of goal setting and marketing.

To relax, Wong Cheng Rui is a keen canoeist and kayaker and enjoys paddling on the canals and waterways close to his current home city of Manchester. He has both kayaked and canoed all over the world, taking every opportunity to undertake these pursuits while travelling overseas for work. This frequent travel also gives him the opportunity to discover new food and sample the cuisines of other regions, something that he is passionate about. He loves to cook and most appreciates Asian-inspired dishes.

Wong Cheng Rui is an avid chess player and is fascinated by the many similarities between the game of chess and a successful marketing strategy. In both pursuits, a knowledge of one’s opponent; having a clear strategy from the start; bold, creative thinking; and the successful use of resources are instrumental in achieving the desired outcome.