Lori H. Schwartz is a true technology catalyst (‘Tech Cat’). As a leading advisor and speaker in marketing and tech innovation, Lori puts her creativity and 'trendmeistering'​ prowess into play, blending her knowledge of new consumer behaviors and insights around new media trends to help companies stay ahead. Lori collaborates with top creative and strategic executives of multiple brands, agencies and content companies to ensure their understanding of new and emerging business models. She is a futurist with actionable plans.

Los Angeles Based, Lori is a frequent speaker at major industry events as well as for private companies helping to facilitate conversations around new business models and technology innovation. You can find her broadcasting weekly on Voice America's business channel on her 'Tech Cat Show'​

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world's largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab. As Senior Vice President and Director of the IPG Lab since 2006, Lori oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé and Sony.